TrendKite Merges with Union Metrics & Insightpool! CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to Union Metrics & InsightPool which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media … Continue reading “TrendKite Merges with Union Metrics & Insightpool!”
TrendKite Merges with Union Metrics & Insightpool!
How Analytics and Earned Media Drive Lasting Value
The Power of Analytics in PR: Leveraging Tools like TrendKite Today, Analytics and Earned Media have become central to marketing and PR strategies. Understanding how to use analytics to track and report on how media mentions drive traffic is essential for PR professionals. To achieve this, it’s crucial to embrace digital tools that provide these … Continue reading “How Analytics and Earned Media Drive Lasting Value”
New Media Monitoring / Research Tool Added: TrendKite
In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering advanced media monitoring and analytics … Continue reading “New Media Monitoring / Research Tool Added: TrendKite”
What ever happened to Bulldog Reporter MediaPro?
Recently, I received an email that shed some light on Bulldog Reporter MediaPro and changes involving the Bulldog and MediaPro brands. It appears that the Bulldog Reporter MediaPro brands have been reintroduced by Innodata and its subsidiary, MediaMiser, as part of a new acquisition called Agility. MediaMiser is a leader in media monitoring and analysis … Continue reading “What ever happened to Bulldog Reporter MediaPro?”