The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research categories due to its versatility. … Continue reading “Spotlight on Memo.co: Redefining Media Metrics”
Spotlight on Memo.co: Redefining Media Metrics
Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business
Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights. With this Muck Rack acquisition, … Continue reading “Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business”
Propel: The All-in-One PR Management Tool
Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive suite of features that go … Continue reading “Propel: The All-in-One PR Management Tool”
Media Monitoring & Measurement begins with your Needs Assessment
. There are so many dimensions to media monitoring and measurement that it’s hard to know where to begin. PRToolFinder.com simplifies the process by categorizing a wide array of PR tools, making it easy to evaluate them before making a purchase. Through our blog, we spotlight valuable thought leadership and industry resources to aid in … Continue reading “Media Monitoring & Measurement begins with your Needs Assessment”