Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their adorable Narwhal giveaway. About Notified … Continue reading “You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!”
You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!
Finding the Best Media Monitoring and Measurement Tools
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find all the available tools in … Continue reading “Finding the Best Media Monitoring and Measurement Tools”
LexisNexis now offers a full suite of Media Intelligence tools + NewsDesk
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded its data sources to include … Continue reading “LexisNexis now offers a full suite of Media Intelligence tools + NewsDesk”
Cision Acquires TrendKite
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the true value of their efforts. … Continue reading “Cision Acquires TrendKite”