The Role of Article Marketing in PR Programs What is Article Marketing? In article marketing, businesses produce articles bylined by qualified executives or staff members related to their particular industry. These articles are then distributed and published on the Internet or through traditional media outlets. Well-written articles are released for free distribution, with the potential … Continue reading “Database Update! Article Marketing Category Changes”
Database Update! Article Marketing Category Changes
Who doesn’t love a bundle (of PRWeb press releases)
Exploring Cision’s New PRWeb Offerings Overview of PRWeb’s New Bundled Services We recently spoke with a Cision representative about the latest offerings in their PRNewswire and PRWeb distribution network. This post focuses on the new services available through PRWeb, particularly in bundles of six (or more) releases. To qualify for these bundles, advance payment is … Continue reading “Who doesn’t love a bundle (of PRWeb press releases)”
West Corporation to Acquire NASDAQ’s PR & Digital Media Businesses
West Corporation and Nasdaq announced yesterday that West will acquire Nasdaq’s PR & Digital Media Businesses for approximately $335 million. This acquisition includes a comprehensive portfolio of communication tools, media intelligence, and multimedia services designed for organizations across all industries. Nasdaq’s Journey into PR Services Nasdaq entered the public relations ecosystem through a series of … Continue reading “West Corporation to Acquire NASDAQ’s PR & Digital Media Businesses”
How Analytics and Earned Media Drive Lasting Value
The Power of Analytics in PR: Leveraging Tools like TrendKite Today, Analytics and Earned Media have become central to marketing and PR strategies. Understanding how to use analytics to track and report on how media mentions drive traffic is essential for PR professionals. To achieve this, it’s crucial to embrace digital tools that provide these … Continue reading “How Analytics and Earned Media Drive Lasting Value”