A lot of PR folks seek tools for Media Relations. A while back I ran across an article written by Katy Cowan called “20 free or affordable PR tools to help with your media relations.” Not all of her recommendations made it into the PRtoolfinder database, some companies are no longer in business, but it’s … Continue reading “Discover the Latest PR Tools for Media Relations: New Additions to PRToolFinder’s Editorial Calendar and Journalist Networks”
Discover the Latest PR Tools for Media Relations: New Additions to PRToolFinder’s Editorial Calendar and Journalist Networks
Cision Acquires TrendKite
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the true value of their efforts. … Continue reading “Cision Acquires TrendKite”
TrendKite Merges with Union Metrics & Insightpool!
TrendKite Merges with Union Metrics & Insightpool! CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to Union Metrics & InsightPool which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media … Continue reading “TrendKite Merges with Union Metrics & Insightpool!”
BusinessWire Showcases press release performance with data-driven insights
Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Performance Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that highlight earned media success. Expectations for … Continue reading “BusinessWire Showcases press release performance with data-driven insights”