Let’s take a look at the rise and fall of Tumblr. Yahoo’s Acquisition of Tumblr The rise and fall of Tumbler. In 2013, Yahoo acquired Tumblr for a staggering $1.1 billion, hoping to capitalize on the platform’s popularity. However, when Verizon bought Yahoo in 2016, it became clear that Tumblr didn’t align with Verizon’s long-term … Continue reading “The Rise and Fall of Tumblr: A Look at Its Acquisition by Automattic”
The Rise and Fall of Tumblr: A Look at Its Acquisition by Automattic
PR Hunters – Discover PR Opps via Tweet and get them delivered to your Email In-Box
Discover PR Hunters: A New Tool for Connecting with Journalists Introducing PR Hunters I recently discovered a PR tool called PR Hunters. Their website is minimalistic, but it helps you discover PR opps and provides all the essential information for success. One testimonial even claims, “PR Hunters is the best thing since HARO!” This tool … Continue reading “PR Hunters – Discover PR Opps via Tweet and get them delivered to your Email In-Box”
New Study: In an increasingly fragmented media market – who to pitch?
One of June’s top stories in PRNews Online was an article demonstrating how the media landscape was becoming more fragmented. Reviewing data in the recently published Global Journalism Report 2019, the author observes the media landscape continues to fragment, with the lines continuing to blur between reporters, bloggers, freelancers, and influencers. The study looked at … Continue reading “New Study: In an increasingly fragmented media market – who to pitch?”
An online newsroom that doesn’t work well on a mobile device is essentially useless
PRNewsonline recently published a useful article reminding us how important it is to keep your online newsroom current. In a world flooded with information your online pressroom is not something you can just “set and forget.” It suggests that we view the newsroom as an aggregator. And, that this doesn’t mean all of your content … Continue reading “An online newsroom that doesn’t work well on a mobile device is essentially useless”