Farewell HARO. In September 2023, I attended one of PRSA IPA (Independent Practitioner’s Alliance) excellent business building webinars (disclosure, I am a proud member) that featured Peter Shankman; entrepreneur, journalist, author and creator of Help a Reporter Out. It got me reminiscing about when HARO, as it became known, first came on the scene. It … Continue reading “Farewell HARO, Hello Connectively”
Farewell HARO, Hello Connectively
The Impact of Generative AI on the Public Relations and Advertising Industries
The world of Generative AI (genAI) is presenting the Public Relations (PR), Advertising, and broader communications industry with transformative opportunities. Generative AI gives advertising and PR new opportunities. As we navigate this pivotal moment, the industry is undergoing significant shifts that promise to revolutionize production costs, campaign timelines, and media efficiency. Data Analysis and Research … Continue reading “The Impact of Generative AI on the Public Relations and Advertising Industries”
Master DIY Marketing with This Comprehensive Guide for Small Business Owners
Photo Credit: Pexels Guest Blog: Marcus Lansky, CEO Abilitator As a small business owner, taking the reins of your own marketing (DIY Marketing) is not just empowering—it’s essential. In today’s fiercely competitive market, standing out is more crucial than ever, but it can be challenging to do so even with the right tools. This comprehensive … Continue reading “Master DIY Marketing with This Comprehensive Guide for Small Business Owners”
Podcasting as a Top Digital Marketing Channel in 2024
I recently read a useful article by Tech Journalist, Linda Rosencrance – Top 5 Digital Marketing Channels to Generate Sales in 2024 and How to Use Them. One of the areas she covers is Podcasting – which has become an important element in Public Relations. In her article she emphasizes, that Podcasting will be viewed … Continue reading “Podcasting as a Top Digital Marketing Channel in 2024”