I made a “note to self” to add Spredfast and Lithium to the PRToolfinder database, but today I discovered they merged to create a new company called Khoros. The social media management tools market evolves quickly! And now there’s a New Player in Social Media Management Tools What Khoros Brings to the Table Khoros offers … Continue reading “Khoros: A New Player in Social Media Management Tools”
Khoros: A New Player in Social Media Management Tools
ICYMI – MuckRack’s Who Shared My Link
The best things in life are free and Muckrack’s handy tool, Who Shared My Link, is available for free on MuckRack.com and does all the searching for you. Simply enter any URL into the WSML search box and instantly find out how many times it was shared, and which journalists and bloggers shared it. About … Continue reading “ICYMI – MuckRack’s Who Shared My Link”
New Report: State of Influencer Marketing
Back in September 2019, I wrote a blog post asking whether an influencer marketing category should be added to the PRToolfinder database. In that post, I identified the 11 most significant providers in this category, according to Forrester Research: Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly, and Traackr. These tools serve … Continue reading “New Report: State of Influencer Marketing”
Propel is both a Media Database and PR Management Software
A new PR Management Tool hits the scene. This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing. Propel calls this category PRM – Public Relations Management software; … Continue reading “Propel is both a Media Database and PR Management Software”